Some of our young artists were excited to take the opportunity to receive an exclusive tour of not one but TWO record labels today. After fueling up at Nando’s, the group headed to the south Kensington based music labels for an exclusive tour of the facilities from music industry influencers Alec & Alex Boateng.
Alex is head of Urban at Universal Music Group (the first dedicated ‘Urban’ department), whilst twin brother Alec is A&R director at Island Records. Between them, the labels look after the likes of Dizzee Rascal, Ariana Grande, The Weeknd, Justin Bieber, Sam Smith and many more of your favourite artists. Students were privileged to receive tours of both labels from the twins, offering an insider’s perspective on how the labels function. This is invaluable for our students, many of whom are interested in working in a music label in the (hopefully) near future. The visit also included a chance for our performers to show off their on-the-spot skills, and receive some feedback from the twins from an A&R perspective. A massive thank you to both Alec and Alex, and to Artist Development & Business tutor Isatta for setting up the trip!